Thursday, July 21, 2016


There's no more sure sign of the impending return of college football than the first dispatches of Northwestern media hype products. In 2010, the Wildcat Department of Athletic Aggrandizement peppered Chicagoland with billboards declaring Dan Persa "Chicago's [Big Ten] Heisman Candidate" and sent weights labeled "Persastrong" to the media.  In 2013, they built a custom Goalpost On Wheels and traveled to regional news outlets threatening to tie reporters to them and assail them with kicked footballs until they agreed to add Jeff Budzien to the Groza Award watch list.  Northwestern promoted the 2014 season with a flurry of pamphlets denouncing unionization.

Other promotions considered included a jeweler's eye labeled 
PersaAccurate and a bracelet that says Persascape that, when put on 
the wrist, summons a group of dangerous persons with themed costumes 
that hunt the ultimate prey: Big Ten beat reporters 

This week, Northwestern announced a campaign promoting superstar linebacker Anthony Walker Jr. as "The Franchise" because of his propensity to license the Anthony Walker Jr. name to enterprising linebackers around the country.  According to Insidenu, they sent selected media members a lunchbox, t-shirt, and custom Anthony Walker comic book that references body clocks and contains the single greatest comic book panel of all time:

Photo by @rodger_sherman

The outsize world of college football should have the heroic exploits of players, coaches, and stodgy commissioners in comic form with an applied photoshop filter aesthetic.  So here is a collection of Big Ten comic panels showing the conference in action outside of Big Ten Network Regional Coverage.  

BYCTOM Big Ten Comics encourages you to send away for the nunchuk starter kits, x-ray specs that allow you to find BTN2 in your TV listings, a Purdue Pete that grows in water into a figure so grotesque that it could be banned by the government at any time, and special crystals from Rosemont, Illinois that, when configured correctly, will reveal the next eight members of the Big Ten.  Please allow 6-8 weeks for delivery.

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